Cliqket vs Whatnot
Whatnot is their live audience. Cliqket is your market.
Whatnot is live demand inside their network, and the live-selling energy is real. But you are renting their audience: their app, their rules, their customer. Cliqket does not bring their viewers. It turns your audience, drops, auctions, catalog, sellers, and repeat buyers into a market you control, under your own name.
Launch cost
Free to launch. 3.6% at checkout, only when you sell.
Commission plus payment fees on every sale.
Time to a live market
Private draft in minutes. Public after setup and review.
Start streaming fast inside their app.
Collector hardware
Soft-close auctions, buylists, price history, and collection tracking built in.
Live auctions, but no price history, buylists, or collection tracking for your own market.
Seller storefronts and white-label sites
White-label seller sites and shop pages included.
A channel inside their app, not your own site.
Payments and payouts
Payments and payouts built in from day one.
Payments on their terms.
Operations after launch
A crew of agents for supply research, content, and market-watching.
They run the marketplace, not you.
Who owns the market
You do. Your brand, your sellers, your customer list.
Whatnot owns the audience and the customer.
When Whatnot is the right choice.
If you want live-selling demand today inside their network, Whatnot is strong at exactly that. You trade ownership of the audience and the customer for that instant reach.
Start as the seller. Grow into the market.
Start with your inventory. Grow into auctions, buyback, consignment, seller shops, and a market with your name on it.
Build your market