Every category-defining marketplace starts smaller than it looks.
Airbnb started with air mattresses on an apartment floor. Whatnot started with Funko Pops. StockX grew from a sneaker price guide.
None of them looked like a market leader at the beginning.
They started with one thing people wanted. A few listings. A small community. Knowledge no one else had. Then someone asked, "Can you sell mine too?"
Buyers wanted offers. Sellers needed payouts. The auction needed a soft close. The catalog became the source of truth.
That is the turn.
